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PLR Content

Did you ever want to have your own, well-trained copy writer spit out a bunch of high-quality articles, text, graphics, audios, videos, or even software products for you to take credit for, and use however you please?

Well that gets expensive. How about using PLR Content until you can afford it?

PLR (Private Label Rights) content, such as a PLR article was written for a GROUP of people to use just like the above scenario. Sometimes a group is limited to 200 people, sometimes 400, and sometimes they’re released into the public and there’s no way to stop their spreading, so thousands of people could wind up using them.

The problem with PLR content, and it’s a real biggie, is that when Google sees the same content out there on the web in two or more different places, it has to say that one of them is the “Master” and the rest are “Duplicates.”

Duplicate content won’t get your site banned or anything so drastic. However, if you want high Search Engine rankings, DON’T compose most of your website with Duplicate Content. The Google algorithm respects authority and there’s no authority when you’re just repeating others.

So in a vain effort to make a buck without being creative, most people still use PLR content and change it to be new-ish content. They move paragraphs around, use tons of synonyms, basically re-write it from scratch minus the parts that take creativity. This is called “Spinning” the content, and there is actually a whole industry out there based on spun content detection and software that spins your content for you.

In fact, I can’t count how many membership sites are selling PLR content in limited groups like 400 people, and giving them free spinning software to go try and make lots of websites out of to do something like AdSense-Farm them out.

However, if a lot of people use the same software to spin the same articles, then the results are pretty much the same anyway!

I’ve used a few of these services, and the people who run them are very good-hearted, genuinely helpful people that want to see you succeed. It’s unfortunate that the model they have you use is flawed though, because so many people doing the same thing will always trigger Google’s sensors off, no matter how much you spin these things. G is just too smart. (I mean really, how hard is it to detect 400 articles on the exact same niche topic flooding the net at the same time from 400+ different domains?)

So, is there any way to use PLR Content?

Of course there is! Just not in the way that is advertised…

The problem is that Google doesn’t want to rank it well. That’s it… It’s not like you get thrown in the Iron Maiden because a page on your site is less original than the others. If that were true, Google would have to devalue everyone who uses Syndicated content, including all the news services!

PLR can be used for SUPPLIMENTING your existing site wonderfully. Don’t use it on your main keyword pages, but everywhere else is fine. Pages can still pass around PageRank to each other and it will only bring the overall site PageRank Total, if there is such a thing, down by a small fraction.

Better yet, use it in off-site or in non-indexed pages. Writing an e-Book? Surely you can put a few together in there or get a whole PLR eBook written for you! Building a list? Try using some of the better PLR articles you come across in your newsletter or autoresponder sequences. Or if you’re desperate for building lots of bulk site content, just set those pages “off-limits” to Googlebot by listing them in your Robots.txt file.

The value of PLR content can really be great, but when it comes to using PLR articles to make AdSense Farms out of, or to do some Article Marketing with, there’s just no real way to come out on top. Big Brother sees all.

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