SUB-Ingredient:

SEO Strategy

Training Videos - Requires Adobe Flash Player How to get search engine Traffic Risk-free Intro to On Page Search Engine Optimization How your file size can effect your SEO Efforts How to name your files with a search phrase in mind How to structure an effective Title Tag How to use the Meta Keywords Tag Effectively How to use the Meta Description Tag Effectively How to use the Heading Tag for SEO How to Structure your main Page Content for the SEs How to Check and Optimize your Keyword Density How to Optimize your Graphics for the SEs Structure your Page Links with the SEs in mind How to Optimize your links with the Title Tag How to Validate that your HTML is Ready for the SEs How to Automatically Validate all the links on your site How to Avoid common SEO Pitfalls How & Why to add ALT text to your images How & why to use the Title attribute with your links How to Keep sections of your website out of the SEs How to use H1 Tags to help Search Engine Placement How to use H2 Tags to help Search Engine Placement How to automatically check all your website links How to choose a good domain name for your site How to Quickly get your sites into the SE listings How to Find out who owns a website How to see how a website has changed over time How to find all the pages a site has How to find exactly who's linking to a site How to find Page Rank without the google toolbar How to get all the traffic statistics of a website How to Quickly Find all PDFs a site has online How to find out which web host a site uses How to Find & use Alexa Rankings How to find out exactly which products & topics are hot right now How to Discover what a website is selling on Froogle.com How to see if a website is testing multiple offers How to discover how popular a Blog is How to get all the title text from a website How to Find websites your competition wants to keep private How to Find all press releases your competition sends out How to Find where in the world an IP Address is located

Training Documents (PDF) - Requires Adobe Reader AdSense SEO Made Easy The SEO Report (Basics) The Four Layers of SEO

Products to Download Niche Modulator

This is the topic I have the most experience with, owning an SEO company that catered to small, mainly offline businesses in my local area for the past few years. I still have a website out there at Internetoptimization.net that offers many dozens of free tools just for SEOing your website, although I must admit it’s a little out of date now as Google has made a dozen changes since 2004 when I finished that part of the website.

So, short of re-writing that whole site again here, I’ll do my best to instruct you on everything you absolutely need to do to Search Engine Optimize your website.

The most important first step is finding the right keywords for your site to be competing for. Lucky for you I’ve broken that out into a separate ingredient pagewhere I explain the process of finding and sorting those keywords in depth. 

Once you have your keywords ready, you need to add them to your website pages both in the content and in the Meta Tags. The most important places to add a keyword on each page are:

In the Header section:

• The Title Tag:  <Title>
• The Meta Keywords tag:  <Meta name=”Keywords”>
• The Meta Description tag:  <Meta name=”Description”>

In the Body Section:

• In the Page Title
• On the Menu as the current page linking text
• In any Headings or sub-headings
• In the first paragraph of text
• In the last paragraph of text
• As the 'Alt text' or file name to any pictures on the page

Once you’ve sprinkled a keyword in all of these places, assuming you don’t have a very long page of 1000 words or more, you should have already reached a good enough keyword density of something approaching 1%. If your Density is under 0.5%, or over 5%, you may want to adjust it to something closer to 1% somehow, but within that range it can be considered ‘safe.’

It used to be that people tried to have higher KW densities than this thinking that Google would favor them over another site, all else being equal. However, Keyword Density should now be thought of as a basic requirement to getting your page recognized as belonging to a particular niche by Google, not the place to tweak it out for performance. Link building is where you should be spending your efforts if you have the time to do such tweaking.   

Keep in mind that you can have more than one keyword per page, perhaps up to five good keywords can Share a single page in all of these places, but any more and they all lose potency. Frankly, I find it too difficult to share more than two at a time, so I try to have a primary and a secondary keyword on each and every content page of a given website.

The primary keyword on one page can be the secondary keyword on another page. The overlapping makes the theme stronger to Googlebot, and it’s much easier to keep up with for you.

Other tricks include slapping your keyword in other places like naming pictures with it, using the Title attribute for most types of tags, and even using it in comment tags like this: <!--- keyword here --->

I don’t do the latter trick anymore because I feel Google will have a problem with that eventually. All the others are fair game though, whenever you need to beef up your keyword density a bit more.

Something else to keep in mind: Spiders like Googlebot only care about PAGES, not about WEBSITES. That’s why an index page can have a pagerank of 5 but one click away the PageRank may be 0 or 1.

When spiders index pages, they follow links that go from site to site without indexing any whole site that they are on along their path first. One thing you’ve got to do to ensure that all the content on your site gets spidered is to include lots of links around your site. A menu system showing every page works fine, but you’ll have a better chance of it all being seen if you have a sitemap.

Some people swear by manual text links in the content itself from page to page instead. It may be difficult to keep track of all your pages that way, but it makes sense from the spiders’ point of view… That may be the most effective way to get your whole site seen in fact, but again, hard to keep up with as it would most likely have to be done page to page by hand.

To get really serious about properly spreading your PageRank around your site as such, making sure the whole site gets indexed properly, (a problem we all have eventually) be sure to check out a free tool by Mark Horrell, one of the pioneers of SEO Tools. It can tell you where the weak spots are, so you can spread the spiders and the rank out more evenly.     

Although there are many SEO software Suites that help you do total, whole-site optimization, I’m going to recommend WebCEO to you now not only because they offer a free version that is a whole, complete solution for most smaller websites, but also because they offer the most features overall, and 309,000+ businesses currently relying on them can’t all be wrong.

Back to Main Ingredient